Search engine
optimization, or SEO, is vital for promoting any business, but plastic surgery
SEO must be done differently. Why? Here are three reasons why your plastic
surgery SEO team has to really know what they are doing:
First, plastic
surgeon SEO must be intricately balanced. By this, we mean that keyword usage
for top Google ranking has to be used very strategically and cautiously. In
this type of SEO, the only thing being sold to the potential client is doctor
reputation.
This means if your
SEO Company goes keyword-crazy, it actually could drive AWAY your visitors! Of
course, plastic surgery SEO must be done in a way that gets the doctor’s site
in the top search engine results. Yet, to keep the visitor on the website, they
must be properly engaged with excellent content, such as client testimonials.
Second, the
content on the website must be completely natural. Your visitors must be able
to find extremely helpful, easy to grasp information about your practice and
procedures performed. SEO for plastic
surgery has to be very carefully crafted in concert with high quality
content. Generally, a vital keyword should be used in every 100 words of good
content.
Last, variety is
the spice of life, and it also is what drives profits in SEO! Good plastic surgery
SEO must be used through many ways: blogging, news releases, articles, and
social media. If good content is there and there are excellent backlinks,
visits to the site will increase naturally.
Bonus tip: Good
plastic surgery SEO usually returns a 5:1 ROI, or return on investment. So, for
every one dollar you spend, you will get about five dollars in sales. If the
SEO is done properly!
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