How to Bolster Your Plastic Surgery SEO Campaigns

Best SEO practices for plastic surgery and all kinds of small business have changed in the last two years. Many plastic surgeons may have noticed that their SEO efforts have not paid off as much as in the past. This is because Google has made major changes to its search algorithm.

These days, good local search SEO is needed for you to acquire more patients. At least 70% of patients find their plastic surgeons locally online. If your search rankings have dropped, you are losing business.

Plastic surgeons with excellent SEO practices are going to place high in local plastic surgeon search results. To do so, you should try some of these strategies:

#1 Revise Your Service Pages

You should have a separate landing page for each plastic surgery procedure you do. This allows Google to better grasp what each page is about. A general service page that has several plastic surgery procedures will confuse the search engine.

Also, Google responds very favorably to content that is very high quality and is useful to all users. A list of 20 services you perform is not nearly as useful as 20 different pages with unique content about each procedure. Your potential patients also will appreciate the extra information.

#2 Use Hyper Localized SEO Marketing

Making your website really localized will help your patients find you when they are looking for a surgeon in their town. Google also wants to know all about who you are and what you do, as well as where to find you. For best plastic surgery SEO results, you should have a phone number with local area code on every page, and have your business address on each page.

Also, you should have a strong internal link build so that Google can easily find all of the pages.

Of course, you have patients in areas other than just in your city; you also have patients probably from surrounding towns and suburbs. To target them, you should have unique content on your site that mentions other areas around your city.

So, you will want to write content that mentions surrounding towns and communities. For example, if your practice is in Miami, it probably would benefit you to target potential patients in Ft. Lauderdale. So, you will want to have content on the site tailored to Ft. Lauderdale.

#3 Have a Call To Action on Each Page

Your website visitors should be prompted on every page to call your office to set up a consultation. A call to action at the bottom of each page will provide them with all necessary contact information. Remember that a good contact form can be very beneficial: Some people would rather send online messages at first about their medical questions rather than talk to someone.

By utilizing the latest SEO local marketing techniques above, you as a plastic surgeon should be able to have more potential clients find your practice. This will lead to more business for you, and a better overall presence in your community.

Medical Practice SEO Flubs You Should Avoid

Most thriving plastic surgery practices have a plastic surgery SEO program in place, but many of them make common mistakes that undermine their success. Is your plastic surgery practice doing any of the following? 

#1 Going Cheap

You probably would not recommend the cheapest heart surgeon for your family, right? You should not use price as your primary deciding factor in plastic surgeon SEO. Do not spend too much, but going for the cheapest company is not a good idea. Doing the wrong things in SEO may not just be ineffective; Google could come down on your site and penalize you. 

Quality matters. Hire a reputable SEO company for your medical marketing services. 

#2 Expecting Instant Success

SEO takes time, done right. If a healthcare marketing agency promises results in a week, this is a major red flag. It certainly would get the attention of Google. Instant results look unnatural. Most of the time, businesses at the top of the rankings have gotten there over time. If something unnatural occurs in your ranking, Google will investigate. If there is anything that looks dicey, you could get slapped with a big penalty. 

#3 Viewing Wrong Metrics

Everyone wants to rank high in Google for their search terms. However, just being the top ranked plastic surgeon for Chicago in Google doesn’t really make it so. You also need to rank high for keywords that bring in traffic that don’t just look nice. Further, you want to be sure that that traffic is actually bringing in client leads. Otherwise you are wasting your money. 

Contact Us to Learn More About SEO for Doctors!

MD Marketing Experts is your all in one shop for plastic surgeon PPC, plastic surgery SEO, SEO for doctors, and PPC for doctors. You will be put in touch with a personal account manager who will take the time to understand you and your practice. With our extensive healthcare, sales, and medical marketing knowledge we can provide all the solutions to increase your bottom line. We want to take your practice to the next level, so give MD Marketing Experts a call at 888-428-7999 now. We’re excited to work with you!

Quality Medical Logo Design for Your Practice

Do you want to market your medical practice online? In that case, you need a dynamic website that provides an excellent online and professional reflection of your practice.

However, you still need more than a website. Have you considered the importance of your medical logo design? A good, modern logo is such an important part of your practice brand identity. The logo truly defines who you are to potential customers and the public at large. It can make you stand out, or blend in with the crowd.

A proper medical design logo offers your medical practice immediate legitimacy and creditability. It also leaves a strong impression with the potential client about the value of your medical services.

Once you have properly established your log design, you can use it on all of your medical marketing promotional materials:

• Business cards

• Flyers

• Post cards

• Newspaper ads

• Brochures

• Websites

A good medical practice log will open the door to many marketing opportunities. A proper practice logo design will be unique, very specific to your type of practice, and truly customized for your needs.

Any medical marketing company that uses any existing clip art is not properly serving your needs. Given all of the work and expense of becoming a medical professional, you really do need to have a proper, customized medical practice logo created.

At MD Marketing Experts, we will work closely with you to establish the dynamic logo that you need for medical marketing success. Our talented design team will take your basic ideas and make a highly professional medical practice logo – on time and on budget.

Contact Us!
For more information about how we can fulfill your logo design needs, please fill out the form below. Or, you can call us now at (888) 428-7999.

3 Deadly PPC Mistakes

Many doctors want to get more clients by using plastic surgery PPC (pay per click) advertising campaigns. However, many of them are guilty of making three mistakes that sabotage their medical marketing campaigns. Please do not do these three things! 

#1 Irrelevant Ads

When you or your healthcare marketing agency design your ads, be positive that the ads are 100% relevant to the landing page and its keywords. Making the ad relevant will boost the quality score and the click throughs the ads get. A higher quality score means you pay less for every click, and this means better ROI!

#2 No Call To Action

Every plastic surgery PPC ad must include a strong call to action. However, this often is lacking in many pay per click campaigns. Sometimes the wrong call to action is used; if you want your viewer to contact your office for a consultation, you might use “Call Our Office Now.” 

Never underestimate the power of the call to action. Using the right phrase can trigger a contact or purchase decision. 

#3 No Testing

You should have at least three versions of the PPC ad running. Test new ads each month so that you are always improving your click through rate. Also, many plastic surgeons fail to update the ads each month. So, the messaging may be out of date. 

Elements that you test should include display URLs, descriptions and calls to action. It is a good idea to test new messaging: promotions, benefits and prices. 

Contact Us to Learn More About Plastic Surgery SEO and Doctor SEO

MD Marketing Experts is your all in one shop for plastic surgeon PPC, plastic surgery SEO, SEO for doctors, and PPC for doctors. You will be put in touch with a personal account manager who will take the time to understand you and your practice. With our extensive healthcare, sales, and medical marketing knowledge we can provide all the solutions to increase your bottom line. We want to take your practice to the next level, so give MD Marketing Experts a call at 888-428-7999 now. We’re excited to work with you!

3 SEO Myths for Surgeons

Search engine optimization has been around for many years, and in that time, some myths about it constantly crop up. Have you heard any of the myths below? If so, discard them from your mind!

#1 SEO Is Ineffective

45% of all customers use a search engine before they make a purchase or decision to see a health care professional. This should not be a big shock: Search is the #4 activity on the Internet after email, social media and video.

Much of the traffic you get from plastic surgery SEO converts. Statistics show that 57% of B2B marketers say that SEO has the largest effect on generating leads.

#2 SEO Costs Too Much

A good plastic surgery SEO company is being paid to do some fairly complex tasks:

• Researching your medical field, market and trends

• Conducting competitive research to see what other medical professionals are doing in SEO

• Finding plastic surgery, and health care keywords that can bring the best traffic

• Actually optimizing your plastic surgery website so that you get the most traffic

• Link building

• Monitoring your SEO results

Remember, good SEO will produce results long after the project is done. See how low your plastic surgery PPC campaign produces after you stop funding it!

#3 I Don’t Need SEO – I’m a Traditional Business

An astounding 80% of consumers in the US look at online reviews before making a purchase or committing to a health care professional. And 86% of Americans got online daily last year. Not promoting yourself online is a huge missed opportunity.

Contact Us to Learn More about Plastic Surgery SEO and Doctor SEO

MD Marketing Experts is your all in one shop for plastic surgeon SEO, SEO for doctors, and PPC for doctors. You will be put in touch with a personal account manager who will take the time to understand you and your practice. With our extensive healthcare, sales, and medical marketing knowledge we can provide all the solutions to increase your bottom line. We want to take your practice to the next level, so give MD Marketing Experts a call at 888-428-7999 now. We’re excited to work with you!

4 Healthcare Marketing Myths to Ignore

We are in the health care profession, so naturally, we need to market our services to find new business. However, there are some myths about health care marketing that we would like to dispel here: 

#1 It Is Immoral To Market in Health Care

This myth comes from the belief that advertising your health care services is about influencing patients with misleading or biased information. That is what happens in some marketing campaigns in other industries. Many of those advertisers just want to sell the product and do not have the consumer’s interests at heart. 

This is not how it is or should be in health care marketing. We use marketing in our industry to have an informative conversation with potential patients. Our efforts are about providing patients with understandable answers on complex medical subjects. With effective healthcare marketing, our goal is to just inform your potential patients with highly valuable blog posts and other premium content. Once they have that information, they will then be able to make an informed choice on the best person to serve their medical needs. 

#2 Health Care Marketing Wastes Money

People with expensive healthcare costs wonder if the hospital or provider would reduce their costs, maybe the bill would be less. Many people think that the money used for marketing could be used to lower appointment costs, buy new equipment or do more clinical studies. 

This is understandable, but in reality, the Internet has driven down the costs of health care marketing a great deal. A health care practice no longer needs to devote large sums to marketing every year for new patients. 

While you can pay a lot on expensive Plastic surgery PPC campaigns, social media is mostly free. Blogging through a healthcare marketing agency is actually a very affordable way to inform potential patients and to make the first contact. 

#3 Health Care Marketing Takes too Much Time

Medical practices and hospitals do have many vital tasks each day that involve taking care of patients. Running a good marketing campaign in your office can indeed take some time, but with the many tools and services and providers now available, this time can be really minimized.

Actually, a lot of criticism of healthcare marketing involves the old-school methods of TV commercials and billboards. Modern, effective, Internet marketing in healthcare allows you to increase your patient load without much additional effort. A lot of it can be done on autopilot by you and the company that you work with. 

Your healthcare marketing agency can work with you to come up with informative posts on topics that will drive more clients to your health care practice. 

#4 I Don’t Need to Market for Patients

Referrals are an excellent way to gain new patients. However, this paradigm has changed a lot in recent years. Bigger hospitals and health systems are absorbing more primary care offices, so the referral dependence may come back to haunt you. Once practices are part of the bigger health care system in the area, all the referrals are going to stay inside that network. 

Example: If 60% of patients come from referrals from 10 other doctors, what will happen if four of them join a big health care system? This means that 40% of your patient volume will dry up.

This is why having a good health care marketing strategy online can help you to keep you appointment schedule full. 

As the health care economy continues to evolve, you will definitely want to be regularly marketing online for new patients. Just do not pay attention to the marketing myths above and you will be well ahead of the game.

4Tips for Social Media Brand Building for Doctors

Social media can be a powerful tool for physicians. It can help doctors to disseminate important medical information to patients. It also can provide doctors with greater visibility, which can lead to a better reputation and more business over time. 

To get the most out of your social media experience for doctors, try out some of our tips below. 

#1 Don’t Communicate With Patients on Social Media

This of course is a gross HIPAA violation and is courting disaster on many fronts. However, you can use social media to educate your patients. They can follow your practice on social media to get more information about medical conditions, office hours, etc.

#2 How to Use Twitter to Grow Professional Connections

Twitter can be used to get your practice better known, and also to connect with other medical professionals. Patients also can follow you on Twitter. Of course, providing medical information of any value is difficult in a mere 140 characters J. 

Next, choose your Twitter followers with caution. Block people who engage in spam or trolling. Many Twitter users will try to sell you products and services. 

You can use Twitter to grow your network. Try to set up a group of patients and/or medical professionals to whom you can tweet regular, important messages. The idea is to provide them with useful content that they will share with other users. 

Be very mindful of your words on Twitter. A rude post can be retweeted far and wide. Never lose your temper with anyone. If someone is trolling your feed for a reaction, ignore them. Some medical professionals actually will troll other doctors’ feeds, if you advocate something that they disagree with. It is best to ignore them. 

Be sure to retweet good articles from high profile sources, such as CDC or WHO. This makes people see you as a trusted source of information in time. 

#3 Use Facebook to Deliver Patient Education

Because Facebook has no character or word limits, it is a better social media platform for providing education to patients. Ask your patients to follow you or to like your medical practice on FB. 

Remember that you can create several pages on Facebook under one account. You might have a personal FB page, but also have a practice page and a personal professional FB page. 

Also keep in mind that Facebook is VERY public. Never post anything on Facebook that you would not want to be known by the public. And Facebook posts live forever, so watch your words carefully. 

#4 Linkedin Can Strengthen Career Connections

Linkedin is very good for building your career and professional connections. Think of it as an online resume and professional networking tool. Try to connect with other medical professionals in your area on Linkedin, and share important medical information with them from trusted sources. 

Clearly, social media has many benefits for medical professionals. Generally though, doctors really are not using social media to their full advantage. By using the social media platforms above, you really can build your brand, reputation and practice over the years. 

MD Marketing Experts, the best medical marketing agency offers Social Media for Doctors to build online visibility and engage new patients/customers to services.