Most thriving plastic surgery practices have a plastic
surgery SEO program in place, but many of them make common mistakes
that undermine their success. Is your plastic surgery practice doing any of the
following?
#1
Going Cheap
You probably would not recommend the cheapest heart surgeon
for your family, right? You should not use price as your primary deciding
factor in plastic surgeon SEO. Do
not spend too much, but going for the cheapest company is not a good idea.
Doing the wrong things in SEO may not just be ineffective; Google could come
down on your site and penalize you.
Quality matters. Hire a reputable SEO company for your medical
marketing services.
#2
Expecting Instant Success
SEO takes time, done right. If a healthcare marketing agency promises results in a week, this is a
major red flag. It certainly would get the attention of Google. Instant results
look unnatural. Most of the time, businesses at the top of the rankings have
gotten there over time. If something unnatural occurs in your ranking, Google
will investigate. If there is anything that looks dicey, you could get slapped
with a big penalty.
#3
Viewing Wrong Metrics
Everyone wants to rank high in Google for their search
terms. However, just being the top ranked plastic surgeon for Chicago in Google
doesn’t really make it so. You also need to rank high for keywords that bring
in traffic that don’t just look nice. Further, you want to be sure that that
traffic is actually bringing in client leads. Otherwise you are wasting your
money.
Contact Us to Learn More About SEO for Doctors!
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