Doctors and Internet Marketing

Building a website is hard, and marketing it can be even more difficult. So running a medical practice and treating patients on a daily basis while trying to do all three can prove to be impossible. Every day you’re put in front of new patients, which limits your time to only a specific few things, and internet marketing is not one of them. What’s even worse is if you rely on an employee who doesn’t understand the necessary components of being successful online, they could do more harm than good for your practice. Regardless, every day you delay in getting your practice on the internet, you’re leaving money on the table - and nobody wants that (except maybe your competitors!)

Components that go into successful internet marketing is small, but they provide a bulk of the success. This includes web design, SEO (search engine optimization), and PPC (pay per click) advertising. MD Marketing Experts can provide exceptional service in all these aspects for your practice. We have extensive experience providing a variety of physicians through internet mediums, and even traditional mediums. We pride ourselves in being large enough to efficiently manage all your marketing needs while simultaneously being small enough to give personalized care, every time. Much larger firms have a very hard time making the same claim, and we like to think that’s what has made MD Marketing Experts so successful. 

Did you know that a majority of internet users base their decision on a physician solely on the website design? Additionally, did you also know that being on the second page of a Google search result means only 1 percent of users will find your website? These are all things that you should be focused on when dealing with your practice, and if you fall behind on any of these aspects you can expect a direct correlation in reduction in sales. MD Marketing Experts understands this which is why we will transform your practices website into a work of art. Not only will your website shine bright showcasing your amazing talent, but it will also be useable. Prospective customers will love the fact that they can easily navigate your site, getting the exact information they are seeking, which makes you the leading authority in their eyes. By doing this you have greatly increased your chances of converting this internet user into a customer, and in the medical field customers stay around for a long time. You deserve to reduce your marketing stress, and can use MD Marketing Experts to handle all of it for you. Don’t allow potential clients to slip away from your grasp because you didn’t take the time to thoroughly think through your internet marketing strategy. We can do all that for you while you do the thing you love, curing patients’. 

We are a specialized marketing firm focusing on doctors and physicians, and if you’re interested in getting hundreds of new leads generated every month, then MD Marketing Experts is right for you. Take the next step to grow your business the right way, and never look back. The only thing you’ll say is, “Why didn’t I do this sooner?”

Engage Your Audience with Medical Video

When the internet came to being in the early 90’s the only thing that was available was text, and images. Even into the 2000’s marketing was done specifically through impressive text headlines, and sharp benefits, making the case as to why one business was better than the other. However, as time has passed a new generation has gained access to the internet, and they want to consume information in an engaging way that stimulates multiple senses – video.

Medical video marketing should be the next thing you do for your practice’s website. Studies continually find that internet users dislike reading blocks of text – rather, they prefer to scan for important points, the same way one would skim a magazine.Additional studies also found that nearly 85 percent of all internet users actually prefer watching a video to even scanning. No matter what you do, potential patients feel like they don’t get the opportunity to see who you really are unless they view a medical video. It’s becoming known that a purely text based website seems daunting and boring, and this is not the first impression you want your potential patients to have. They will take their business somewhere else, and never look back.

Why You Should Integrate Medical Video Into Your Marketing

Here are some reasons why having amedical video is essential to your short-term, and long-term, success. Firstly, a purely text based website is only one dimensional. Meaning visitors only read what you’re saying, but they don’t get the opportunity to discern your tone of voice, body language, or eye contact. All of these things can be crucial when making a decision on healthcare providers. Medical video on the other hand can provide all that, and more. They can hear and read what you’re saying, and with an age of short attention spans this means a lot. The best part is a medical video makes you seem more human, and not a faceless name on the internet. They get to see your eyes, smile, laugh, and how you speak with your hands. These all come into play when a potential customer is making a decision to choose you (or a competitor) as their doctor.

Here’s another little secret, make an animated medical video. It actually seems counter intuitive to do this, but an animated video voiced by a European or Australian accent actually skyrockets your perceived authority. People want to be entertained by impressive animations that give them great information, and we can guarantee if you impress a potential client, they will convert from their current physician to you. 

If you’re interested in utilizing medical videoon your website, then give MD Marketing Experts a call at 888-428-7999 to speak to a dedicated account manager now.

Healthcare Website Design – Why You Should Care

Did you know that nearly 95 percent of people who use the internet state that a poorly designed site was the main reason for mistrusting the credibility of a business? Do you also know that nearly 80 percent of people state that a website with confusing or blinding colors makes them automatically leave a website? These are little things that amateur web developers and many business owners do not pay attention to. This is unfortunate because it could easily be causing you to lose many potential clients, meaning you are leaving money on the table. MD Marketing Experts knows this, which is why we develop beautiful healthcare website designs thatensure future clients who view it know they are dealing with the best in the business – you!

Proper Healthcare Website Design Should:

·         Project Authority – A clean, minimalistic design is very in-line with the perception of a medical professional. A site that is too cluttered not only looks unprofessional, but can overwhelm clients and give them the impression that you too are disorganized.

·         Use Unique Images – While there is a certain healthcare website design style that works for medical professionals, one thing that should stick out are the images you use. Stock photos feel fake and tacky, but real photos of you and your staff make the site personal. When your patients walk in the door, you want them to feel like they know you and your staff before they ever even meet them.

·         Convince Patients To Call or Visit – A website shouldn’t just be a brochure on the internet, it should be a 24/7 salesperson for your practice. People are visiting your site because they are looking for a new doctor, so give them every opportunity to call you, email you, or schedule an appointment so you can lock down their business.

Healthcare Website Design Is Important For First Impressions

As technology grows, your website and business need to grow with it. There is an ever-changing palate that customers have as they get used to the same old stimuli, and old-school marketing techniques are being tossed to the wayside every day. The absolute worst thing you can do for your business is allow for a poor first impression. With competition always around the corner thinking of new and exciting ways to get more customers your business needs to stand out. MD Marketing Experts can provide elegant, useable, and impressive healthcare website designs that will generate not only interest in a potential customer, but convince them to schedule an appointment.

Don’t drive customers away with a poor healthcare website design; you worked hard to get to where you are as a medical professional, and with clients needing urgent attention, the last thing you need to focus on is your marketing strategy. Here’s a thought experiment—would a customer ever trust you to be their doctor if your office looked run down or dirty? If there is unnecessary clutter, no attention to cleanliness, and improper sanitation, not only will a customer run out of your office screaming, but you could very easily get shut down. You must treat your website with the same ruthless intensity because it is that important to your businesses success. MD Marketing Experts can do exactly that for you, we dedicate ourselves to nothing but excellence for your healthcare website’s design. When we get done helping you out customers are going to be commenting on how professional, and impressive, your business is. If that isn’t the best feeling in the world then we don’t know what is. 

If you’re ready to increase sales, and your bottom line, then give MD Marketing Experts a call at 888-428-7999 to discuss how we can create you a beautiful, functional, healthcare website design.