Engage Your Audience with Medical Video

When the internet came to being in the early 90’s the only thing that was available was text, and images. Even into the 2000’s marketing was done specifically through impressive text headlines, and sharp benefits, making the case as to why one business was better than the other. However, as time has passed a new generation has gained access to the internet, and they want to consume information in an engaging way that stimulates multiple senses – video.

Medical video marketing should be the next thing you do for your practice’s website. Studies continually find that internet users dislike reading blocks of text – rather, they prefer to scan for important points, the same way one would skim a magazine.Additional studies also found that nearly 85 percent of all internet users actually prefer watching a video to even scanning. No matter what you do, potential patients feel like they don’t get the opportunity to see who you really are unless they view a medical video. It’s becoming known that a purely text based website seems daunting and boring, and this is not the first impression you want your potential patients to have. They will take their business somewhere else, and never look back.

Why You Should Integrate Medical Video Into Your Marketing

Here are some reasons why having amedical video is essential to your short-term, and long-term, success. Firstly, a purely text based website is only one dimensional. Meaning visitors only read what you’re saying, but they don’t get the opportunity to discern your tone of voice, body language, or eye contact. All of these things can be crucial when making a decision on healthcare providers. Medical video on the other hand can provide all that, and more. They can hear and read what you’re saying, and with an age of short attention spans this means a lot. The best part is a medical video makes you seem more human, and not a faceless name on the internet. They get to see your eyes, smile, laugh, and how you speak with your hands. These all come into play when a potential customer is making a decision to choose you (or a competitor) as their doctor.

Here’s another little secret, make an animated medical video. It actually seems counter intuitive to do this, but an animated video voiced by a European or Australian accent actually skyrockets your perceived authority. People want to be entertained by impressive animations that give them great information, and we can guarantee if you impress a potential client, they will convert from their current physician to you. 

If you’re interested in utilizing medical videoon your website, then give MD Marketing Experts a call at 888-428-7999 to speak to a dedicated account manager now.