3 Simple Medical Marketing Tips

Many medical professionals may view medical marketing as just conventional advertising to find new clients, such as newspaper ads, direct mail and billboards. 

However, medical marketing services are more than that. Actually, medical marketing can be defined as almost any sort of business activity that improves the likelihood of your practice getting more paying clients. 

Below are X things that you should consider adding to your medical marketing campaigns: 

#1 Have a Marketing Plan

A medical practice with a marketing plan usually outperforms ones without a plan. Your marketing plan should have concrete one and five year goals. Each goal should consist of the following: 

• ·         Attainable but still challenging

• ·         Extremely specific

• ·         Measurable and written down

• ·         Has time limits

A good example might be: Get 10 new paying medical practice clients per month in a certain practice area. 

#2 Show You Are Available and Friendly

Medical practice patients are busy! So, making it easy to see the doctor and to schedule appointments is so important. Therefore, you should strive to see all new patients and referrals as soon as you can. It is best to see them the same week they called your office.

Also, do everything you can to see your patients exactly on time. 

When you see your patients, always address them by their first name. Make a strong effort to talk to your patient about things not directly related to their current visit. And ask your patients about their family. 

#3 Keep Your Practice Name in Front of Potential Patients

Survey show that people need to see your practice’s name at least five times for them to recall it. So, your name should be on anything where patients may see it. This includes the phone book, Internet directories, medical publications, physician-listing services and more. Also, make sure your medical office name and contact information is on every piece of paper your office produces. 

Contact Us! 

To improve your medical marketing success, please contact MD Marketing Experts to learn more. Contact us now at (888) 428-7999.